Formanek Electric Brand Video
The Ask
Nick and Ally are a husband and wife team that run a successful electrical company in Rapid City, SD. They wanted to create a video that showed its current and prospective customers what it values and how they became the staple electricians of the area.
The Discussion
The first thought was “Not many electrical companies have brand videos. How do we set ourselves apart?” Together we came up with concepts to showcase what they both value and how those values are instilled throughout the day-to-day of the company while keeping in mind the family aspect that they hold dear.
This Final Result
Through interviews of the owners, customers, and employees, we were able to show a well-rounded concept of what Formanek Electric is all about. While others may focus on the work, we decided to focus on the people and the community as that is what they value the most.
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Winner of a Silver American Advertising Award
1080p video quality
10 days of shooting at 10 different locations and 6 interviewees
Videos were cut down to shorter spots for social and paid ads
Project Timeline: Just under 1 year
Testimonials
"Northstar Productions is our go-to for all things photo and video for our small business! Cody’s taken headshots for our employees, group photos, as well as created a brand video which we so proudly share whenever we get the chance. Hire Cody, you’ll be glad you did!"
Ally Formanek
Let’s Chat
We can’t wait to get started on your next big project. Reach out and let’s discuss how we can make your vision a reality.